Megafood Generative AI
Created in collaboration with the Superside creative and production teams. Blending AI and design craftsmanship to reimagine wellness through natural, human-centered visuals.
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problem
MegaFood, a leader in whole-food supplements, needed a series of engaging e-commerce lifestyle images (ELIs) that reflected their new visual direction—fresh, inviting, and true to their commitment to natural health. The challenge was to represent a wide range of products — Selenium, Calcium, D3, Women’s Advanced Multis, Iron Gummies, and Kids Mega Flora — each with distinct benefits yet a unified visual voice. Additionally, the production required an efficient, scalable creative process. The client wanted high-quality visuals that balanced the warmth of photography with the speed and flexibility of AI-generated compositions, while maintaining brand integrity and avoiding the artificial look often associated with AI art.
solution
Working with the Superside design team, we crafted a hybrid workflow that merged traditional design principles with AI-assisted tools. We used Midjourney to generate organic background elements and Photoshop Generative AI to expand compositions and refine arrangements. Photoshop was used for precise mockups and retouching, while Illustrator handled layout, balance, and brand-consistent color systems. The result was a series of cohesive, luminous compositions — vibrant supplements paired with real food textures, photographed and arranged to evoke freshness, balance, and vitality. The approach delivered both efficiency and emotional resonance: scalable imagery that feels handcrafted, not automated.
When Technology Learns to Feel Natural
This project became a quiet study in balance — between human intuition and algorithmic precision.
Each composition began as a dialogue: a prompt transformed into color, texture, and story, then refined through design expertise.
Collaboration across design and production teams was fluid despite working remotely across multiple regions, with real-time feedback ensuring consistency in tone and light.
By treating AI not as a replacement but as a creative partner, we expanded what was possible under tight timelines while preserving MegaFood’s human essence — health that feels alive.
Graphic design · AI-assisted image composition · Photoshop / Midjourney workflow design · Color and layout refinement
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see also
