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about*
Designer, educator, and artist.
.experience
8 years
.location
México
current job
Creative, Superside
.hello
I’m a Mexican designer exploring how design connects clarity and emotion.
Between motion, image, and AI-driven visuals, I build stories that feel human.
As a mentor and educator,
I teach empathy as the most advanced design tool.
.work experience
2024
Universidad Iberoamericana León
Adjunct Professor — Interactive Digital Design III
Co-taught the course "Síntesis y Evaluación III" focused on research, documentation, and the creation of interactive installations. Guided students in designing experiences that merge technology, storytelling, interactivity, design, and empathy.
2024
Universidad Iberoamericana León
Adjunct Professor — Interactive Digital Design III
Co-taught the course "Síntesis y Evaluación III" focused on research, documentation, and the creation of interactive installations. Guided students in designing experiences that merge technology, storytelling, interactivity, design, and empathy.
2024
Universidad Iberoamericana León
Adjunct Professor — Interactive Digital Design III
Co-taught the course "Síntesis y Evaluación III" focused on research, documentation, and the creation of interactive installations. Guided students in designing experiences that merge technology, storytelling, interactivity, design, and empathy.
2024
Universidad Iberoamericana León
Adjunct Professor — Interactive Digital Design III
Co-taught the course "Síntesis y Evaluación III" focused on research, documentation, and the creation of interactive installations. Guided students in designing experiences that merge technology, storytelling, interactivity, design, and empathy.
2022 — Now
Superside
Senior Creative
Collaborates with international creative teams at Superside on campaigns and motion design for global technology and lifestyle brands. Focuses on visual storytelling, exploring AI and 3D workflows to translate strategy into thoughtful, human-centered design.
2022 — Now
Superside
Senior Creative
Collaborates with international creative teams at Superside on campaigns and motion design for global technology and lifestyle brands. Focuses on visual storytelling, exploring AI and 3D workflows to translate strategy into thoughtful, human-centered design.
2022 — Now
Superside
Senior Creative
Collaborates with international creative teams at Superside on campaigns and motion design for global technology and lifestyle brands. Focuses on visual storytelling, exploring AI and 3D workflows to translate strategy into thoughtful, human-centered design.
2022 — Now
Superside
Senior Creative
Collaborates with international creative teams at Superside on campaigns and motion design for global technology and lifestyle brands. Focuses on visual storytelling, exploring AI and 3D workflows to translate strategy into thoughtful, human-centered design.
2021— 2022
Flexi
UI/UX Designer
Worked on the digital transformation of one of Mexico’s leading footwear brands. Developed user-centered interfaces and content systems to enhance the online shopping experience and improve conversion through clear, functional design.
2021— 2022
Flexi
UI/UX Designer
Worked on the digital transformation of one of Mexico’s leading footwear brands. Developed user-centered interfaces and content systems to enhance the online shopping experience and improve conversion through clear, functional design.
2021— 2022
Flexi
UI/UX Designer
Worked on the digital transformation of one of Mexico’s leading footwear brands. Developed user-centered interfaces and content systems to enhance the online shopping experience and improve conversion through clear, functional design.
2021— 2022
Flexi
UI/UX Designer
Worked on the digital transformation of one of Mexico’s leading footwear brands. Developed user-centered interfaces and content systems to enhance the online shopping experience and improve conversion through clear, functional design.
2015 — 2017
GRM Consultores
Design Coordinator
Bridged marketing and design teams to align strategy, identity, and execution across branding and web projects. Focused on workflow clarity and consistent visual language across all deliverables.
2015 — 2017
GRM Consultores
Design Coordinator
Bridged marketing and design teams to align strategy, identity, and execution across branding and web projects. Focused on workflow clarity and consistent visual language across all deliverables.
2015 — 2017
GRM Consultores
Design Coordinator
Bridged marketing and design teams to align strategy, identity, and execution across branding and web projects. Focused on workflow clarity and consistent visual language across all deliverables.
2015 — 2017
GRM Consultores
Design Coordinator
Bridged marketing and design teams to align strategy, identity, and execution across branding and web projects. Focused on workflow clarity and consistent visual language across all deliverables.
2020 — Now
Genérico LAB Creativo
Founder & Art Director
Independent studio exploring the intersection of art, design, and collaboration. Directed audiovisual campaigns for C&A México and other brands, leading multidisciplinary teams to create emotionally resonant, strategy-driven visual content.
2020 — Now
Genérico LAB Creativo
Founder & Art Director
Independent studio exploring the intersection of art, design, and collaboration. Directed audiovisual campaigns for C&A México and other brands, leading multidisciplinary teams to create emotionally resonant, strategy-driven visual content.
2020 — Now
Genérico LAB Creativo
Founder & Art Director
Independent studio exploring the intersection of art, design, and collaboration. Directed audiovisual campaigns for C&A México and other brands, leading multidisciplinary teams to create emotionally resonant, strategy-driven visual content.
2020 — Now
Genérico LAB Creativo
Founder & Art Director
Independent studio exploring the intersection of art, design, and collaboration. Directed audiovisual campaigns for C&A México and other brands, leading multidisciplinary teams to create emotionally resonant, strategy-driven visual content.
what guides my work.
Guided by empathy, clarity, and curiosity, my work turns ideas into visuals that connect people and meaning with purpose.
what guides my work.
Guided by empathy, clarity, and curiosity, my work turns ideas into visuals that connect people and meaning with purpose.
what guides my work.
Guided by empathy, clarity, and curiosity, my work turns ideas into visuals that connect people and meaning with purpose.
what guides my work.