Opentrons Ebook
Translating biotechnology and automation into clear, compelling editorial design. Created in collaboration with the Superside editorial and design teams.
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problem
Opentrons, a leader in lab automation, needed a digital book aimed at startup founders and biotech innovators—an editorial piece that could translate complex scientific ideas into a visual language of accessibility and momentum. The content explored how automation enables early-stage biotechs to scale, covering themes such as funding, reproducibility, and the future of scientific discovery in what they call “The Century of Biology.” The challenge was to design an experience that communicated technical credibility without visual heaviness. It had to feel modern, aspirational, and readable to both scientists and business audiences while staying true to Opentrons’ established brand identity.
solution
Working within Superside’s collaborative model, our team developed an editorial approach that merged data, story, and abstraction. I designed within Figma, exploring new applications of Opentrons’ visual identity while maintaining consistency across typography, spacing, and tone. The design used creative gradients in the brand’s core palette and abstract graphical forms to represent automation—motion implied through composition rather than animation. The result was a visually structured yet fluid eBook that elevated Opentrons’ communication strategy. It positioned automation not as machinery, but as an idea of rhythm and scalability, establishing a new visual standard later referenced in subsequent brand campaigns.
Designing the Language of Science for Humans
Science moves fast—but design has to move faster to keep up with it.
This project required translating highly technical information into visuals that breathe, simplify, and engage.
Working remotely with copywriters, brand strategists, and designers across different time zones, our shared goal was to make automation feel human.
The visual rhythm mirrored the science it described: layered, modular, and constantly evolving.
It was an exercise in restraint—communicating intelligence without complexity, and clarity without oversimplification.
In the end, the eBook didn’t just tell the story of automation; it became an example of it—efficient, precise, and reproducible.
Editorial design · Layout and visual concept development in Figma · Brand exploration within guidelines · Cross-team creative collaboration
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