Megafood Generative AI
Created in collaboration with the Superside creative and production teams. Blending AI and design craftsmanship to reimagine wellness through natural, human-centered visuals.
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problem
MegaFood, a leader in whole-food supplements, needed a series of engaging e-commerce lifestyle images that reflected their new visual direction: fresh, inviting, and true to their commitment to natural health. The challenge was to represent a wide range of products—Selenium, Calcium, D3, Women's Advanced Multis, Iron Gummies, and Kids Mega Flora—each with distinct benefits yet a unified visual voice. Additionally, the production needed an efficient and scalable creative process. The client was looking for highly detailed visuals that managed to balance the organic feel of photography with AI composition speed and flexibility, all while maintaining brand integrity and avoiding the artificiality often associated with AI art.
solution
We, along with the Superside design team, created a hybrid workflow by combining fundamental elements from traditional design with AI-assisted tools. Organic background elements were generated in Midjourney, while Photoshop Generative AI was used for expanding compositions and refining arrangements. Precise mockups and retouching were done in Photoshop; Illustrator was used for layout and balance, along with brand-consistent color systems. The result was a set of cohesive, luminous compositions—vibrant supplements paired with real food textures, photographed and arranged to evoke freshness, balance, and vitality. The approach delivered both efficiency and emotional resonance: scalable imagery that feels handcrafted, not automated.
When Technology Learns to Feel Natural
This project became a quiet study in balance, between human intuition and algorithmic precision.
Each composition began as a dialogue—a prompt translated into color, texture, and story, then refined through design expertise.
Collaboration across design and production teams remained fluid, even while working remotely across different regions. Real-time feedback helped maintain consistency in tone and lighting.
By treating AI not as a replacement but as a creative partner, we expanded what was possible within tight timelines while preserving MegaFood's human essence. The result is a visual expression of health that feels alive.
Graphic design · AI-assisted image composition · Photoshop / Midjourney workflow design · Color and layout refinement
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see also
