Ask AI Ebook
eBook Design for AI Decision-Makers Created in collaboration with the Superside design team. Translating complex AI purchasing concepts into a clear, confident, and visually modern eBook.
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problem
The Ask-AI team required an engaging eBook that demystifies the intimidating world of AI buying. Their objectives were manifold: making it easier for the decision-maker to understand this buying process, and strengthening the reputation of Ask-AI as an accessible, forward-thinking brand. The challenge was in balancing approachability and sophistication: retaining brand alignment while creating a design that felt fresh and visually distinct. The final product was to have wide appeal and engender trust while making technical information intuitive, not overwhelming.
solution
Working within Superside's multidisciplinary setup, I explored how visual clarity could elevate complex content. Using KREA AI to generate conceptual imagery and visual motifs, I created compositions that felt both futuristic and human. I built the layout and content structure in Figma, refining typography, pacing, and rhythm to guide readers smoothly through technical explanations. The visual tone focused on clean geometry, balanced contrast, and soft gradients. This approach subtly set the piece apart from Ask-AI's usual identity while maintaining brand consistency. The result was an eBook that felt approachable yet elevated. It framed technical knowledge in a design language that inspires confidence without creating confusion.
Designing Understanding for the Age of AI
The task now was to make complex things simple and abstract things tangible while working remotely with designers and project managers across several time zones.
The process unfolded like an exercise in translation: taking data-heavy concepts and converting them into visual stories that guide rather than lecture.
Each spread became an opportunity to balance logic with clarity, to let color, hierarchy, and negative space do the teaching.
Working on this project reminded me, in an era where AI usually intimidates, that design's most important role is to make knowledge feel human.
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