Ask AI Ebook
eBook Design for AI Decision-Makers Created in collaboration with the Superside design team. Translating complex AI purchasing concepts into a clear, confident, and visually modern eBook.
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problem
The Ask-AI team needed an engaging eBook to simplify the often-intimidating world of AI purchasing. Their goal was twofold: to clarify the buying process for decision-makers unfamiliar with technical jargon, and to strengthen Ask-AI’s reputation as an accessible, forward-thinking brand. The challenge lay in balancing approachability and sophistication—retaining brand alignment while creating a design that felt fresh and visually distinct. The final product needed to appeal to a broad audience, evoke trust, and make technical information feel intuitive, not overwhelming.
solution
Working within Superside’s multidisciplinary environment, I explored how visual clarity could elevate complex content. Using KREA AI to generate conceptual imagery and visual motifs, I built compositions that felt both futuristic and human. Layout and content structure were developed in Figma, where I refined typography, pacing, and rhythm to guide readers smoothly through technical explanations. The visual tone leaned toward clean geometry, balanced contrast, and soft gradients, subtly separating the piece from Ask-AI’s usual identity without breaking consistency. The result was an eBook that felt approachable yet elevated—technical knowledge framed in a design language that inspires confidence instead of confusion.
Designing Understanding for the Age of AI
This project became a quiet dialogue between information and emotion.
Working remotely with designers and project managers across several time zones, our shared goal was to make the complex simple and the abstract tangible.
The process unfolded like a translation exercise: turning data-heavy concepts into visual stories that guide, rather than lecture.
Each spread became an opportunity to balance logic with clarity—to let color, hierarchy, and negative space do the teaching.
In an era where AI often intimidates, this project reminded me that design’s greatest role is to make knowledge feel human.
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